PROJECT OBJECTIVE
Graphically interpret an assigned creature using fundamental elements of design, while also communicating a set number of unique physical, behavioral, and personality traits. Explore ways to retain meanings and qualities of a natural form while translating it into a graphic language.
PROCESS WORK
The process began by studying the physical characteristics and personality traits of my chosen creature, the caracal. Through observational sketches, I explored different poses, proportions, and expressions.
Using the initial sketches as a foundation, I began simplifying the creature into a series of abstract line drawings.
The selected forms were further refined through a process of abstraction and simplification. I experimented with positive and negative space, organic shapes, and varying levels of detail to create a bold and expressive visual mark.
CREATURE MARK
The final design captures the creature's elegant yet intimidating personality in a simplified graphic form.
CREATURE MARK WITH PHRASE EXPLORATION
The silent stalker sneaks through shadows.
FINAL CREATURE MARK WITH PHRASE
CREATURE MARK SELF EXPANSION
For my personal exploration, I pushed the creature mark beyond its original purpose and developed it into an energy drink brand called Caryx. Inspired by the caracal's high energy, agility, and powerful performance, I created a brand that represents strength and endurance while maintaining the animal's natural elegance.
